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US government needs to rethink its approach to fighting ad fraud

Mimi Sabreena 5:42:00 AM Pilihan Editor

With US digital ad spending set to reach $83 billion in 2017, an increase of 16 percent, the ROI for advertisers is threatened by fake clicks and views. Everyone in the ad ecosystem is affected, regardless of location. Ad Fraud is a global epidemic, crippling ad budgets and destroying trust in digital advertising. One suggested tactic has been to demand that traffic have a seal of approval from organizations that fight fraud, like the Trustworthy Accountability Group (TAG) , the Media Rating Council and the Joint Industry Committee for Web Standards in the UK and Ireland. But some of their policies, as currently…

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