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Algorithms should work in favor of customers — for everyone’s sake


When I started my healthy snacks startup five years ago, I knew I would have to juggle a lot of balls at the same time to make it successful. I would have to make terrific hiring decisions, line up top suppliers to buy the choicest ingredients for our snack bars that we would produce, buy the best manufacturing equipment we could find to ensure product quality and shelf life, create a network to distribute and sell our products, and figure out the best way to promote it. I would never have added keeping on top of algorithms to my —…

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