Apple’s Face ID is probably going to cause the death of privacy but we won’t mind

Apple is about to drop its facial recognition feature, Face ID, on the world when the iPhone X launches. It’s a machine learning-powered agent that, over time, will become accustomed to your unique face. And just like everything else Apple makes, the technology is going to be everywhere. It seems harmless enough: using a camera and some nifty sensors, your phone will be able to recognize you. A baby can recognize faces – what’s so dangerous about giving a smartphone the same ability? That depends on who you ask. Advertising companies and marketing departments stand to benefit infinitely from the…

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