Expect the unexpected

When you organize an event with 12,500 daily visitors and 100+ speakers, you can rest assured that something will go wrong. You work hard to organize things well, but you need to accept a certain amount of chaos. Speakers will miss flights, attendees will lose badges, you’ll have promised and then forgotten at least one thing that will upset a startup. That’s all just part of the process, and something that we’ve gotten used to over the years. At a certain point you need to stop reaching for perfection; instead aiming for the best you can do – always while…

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