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What marketers need to understand about Gen Z

Mimi Sabreena 1:32:00 AM Pilihan Editor

Generation Z is anticipated to make up 40% of consumer markets by 2020, which poses an opportunity for massive disruption in almost all industries. Even the largest of corporations can be uprooted with this quick shift in consumer preferences and the scrappiest of startup can gain major market share. As this change is approaching, many corporations are trying to understand “Who is Generation Z?” and “How can they better appeal to Gen Z tastes?” Answering these questions is no easy task and many Fortune 500 companies are turning to this consultant for help rethinking their business models and marketing campaigns.…

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