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How publishers can fight Facebook and Google with audience data

Mimi Sabreena 10:16:00 PM Pilihan Editor

Web publishers are falling on hard times. Houghton Mifflin Harcourt recently announced plans to lay off hundreds of employees. International Data Group laid off more than 90 people in its tech-industry publishing division, less than two months after completing its sale to a Chinese conglomerate. Telegraph Media Group just completed a round of job cuts. Yahoo, IBT Media and Mashable announced lay offs last year. There are several irreversible trends that are pulling publisher profits down. Facebook and Google are reeling in over 75 percent of ad spend by promising reach and granular audience targeting at competitive prices. Traditional ad revenues are being…

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