Interview: How fans are accelerating the digital transformation of F1 and motorsport

Last year it was revealed that for the first time that mobile web usage had overtaken traditional desktop browsing for the first time. A global community of people using smartphones and tablets over a traditional desktop or laptop computer did not surprise too many people. As we race towards a digital mobile-first world, we witnessed the rise of the digital transformation projects in the corporate world. As customer behavior and viewing habits continuously evolve, businesses have naturally been forced to adapt to this accelerated speed of change too. But how is this affecting the world of sport? After already speaking…

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