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Mobile ordering is killing the restaurant experience


Thanks to just about every restaurant and its mother having an app, you can probably order most food before you get to the restaurant. But the physical structure of restaurants are not made to accommodate such innovations. Think about it: the last time you were in a casual dining restaurant, be it McDonald’s or Starbucks or whatever, how did you order? You were probably funneled through a specified line demarcated by barriers, and then approached the cashier one by one. If you ordered online, then that’s probably going to frustrate you, given that you’ve already paid and your food should…

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