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Google rebrands Android Wear as Wear OS to attract more iPhone users


A few days ago, rumors started floating around that Google would rebrand Android Wear. While we expected that change would happen at Google’s annual developer conference, Google I/O, it turns out the company had a faster timeline. As of today, Android Wear is now ‘Wear OS’. Though Google doesn’t say so explicitly, it’s heavily implied that part of the reason for the change is to attract more iPhone users. In a blog post today, the company says: As our technology and partnerships have evolved, so have our users. In 2017, one out of three new Android Wear watch owners also…

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