Customer Behavior Analysis in the Telecom Arena

With increased competition in the telecom market, it has become even more vital for telecom operators to be proactive in providing services to their customers and to position themselves accurately in the complex market. Indeed, operators have generally shifted their focus from customer acquisition to customer retention, because with the near saturated market, it is simply deemed more cost-effective. Once big data enters the scene, operators get a leg up in understanding their customers and in making accurate business decisions. Using the right technology, telecoms can have access to the information they seek in almost real time. Why should we…

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