Why do porn sites have social media sharing buttons?

Watching porn online can be a lot of things: a thrill, a habit, a source of shame. And yet, in spite of how sexually progressive one might be, it’s also, for most people, immensely private. Many would sooner post their bank account routing number than post a link on social about the last porn scene they watched (“Son catches hot mom masturbating”). In fact, accidental sharing is routinely listed among porn users’ top social media fears. For some reason, though, porn sites such as PornHub and RedTube have still installed social media sharing options underneath every video—for Twitter, Reddit, Tumblr, Google…

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