Companies need to stop AI-washing their products

As I think about the parallels between Artificial Intelligence (AI) and technologies that have had an impact on their marketplaces, I often come back to the analogy of hybrid and electric cars. People who buy those cars may have a basic understanding of how the technologies work, but most tend to focus on the benefits that come with an investment in the technology, notably spending less on gas while also helping to save the environment. For today’s consumers, it’s not necessarily the technology itself that’s most important but rather the impact that the technology has on the lives of their…

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