Creative industries need to start trusting their remote employees

In my 25 years in creative industries, the way we have worked has never felt right. Like some kind of industrial revolution hangover — a time when work was boring, uncomfortable and dangerous — it appears people still need to be coerced with carrots and sticks into being productive. Even in 2017 the starting point for employers still sounds most often like: “you don’t enjoy working, so I’m going to make you. And to make sure I can make you, I’m going to make you come to this same place at this same time every day”. But having an aversion…

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