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Publishers need to learn from mega platforms like Facebook

Mimi Sabreena 10:40:00 PM Pilihan Editor

The publishing business has been in a tailspin for years as scores of print publications have shriveled and folded. Numerous publications have sought to survive by going digital, but this strategy has not panned out for many media companies because their primary source of revenues, digital advertising, has been siphoned off by Google and Facebook. There’s no doubt that publishers and media companies need to take drastic measures as Facebook and Google continue to dominate the digital ad industry. Based on data from the Interactive Advertising Bureau (IAB) and Google’s and Facebook’s publicly reported numbers, Google and Facebook accounted for all…

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