Design for emotions: The sadly overlooked practice for happy users

Emotional design is the secret sauce of many successful products. It can make all the difference between a good product and one that users talk about to everyone. Think of a digital product you love and have raved about to your friends. Often, in this crowded market, these products are not one of a kind —  there are competitors who offer almost identical functionality. So why do you prefer one over the other? It’s more than what the product does, it’s how the product makes you feel. Usually, when we think about the role emotions play in the marketplace, we…

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