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It is really hard to be a farm-to-doorstep table food startup

Mimi Sabreena 2:05:00 AM Pilihan Editor

Sprig raised $45 million two years ago for its vision of providing healthy meals delivered quickly. The money made the San Francisco-based startup one of the biggest entrants into the burgeoning farm-to-doorstep food market.

On Friday, the company announced that it is shutting down.

"The demand for Sprig’s convenient, high-quality food was always incredibly high, but the complexity of owning meal production through delivery at scale was a challenge," wrote Sprig CEO Gagan Biyani in an email sent to customers.

Biyani also warned the press against drawing too straight a line between Sprig's failure and the broader food space. Read more...

More about Film, Food, For, Sprig, and Maple

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