How to create a data-driven marketing strategy

To truly make progress in your business, you need a robust marketing strategy that’s as integrated with your inventory as it is with your employees. Tying your business together with a solid sales and marketing strategy will allow you to measure data and create an actionable marketing strategy upon that data.  But if you really think about it, it’s pretty hard to create a strategy if you don’t know where you stand in the market (or how to measure it). That’s where data-driven marketing comes in.  With the right systems in place, your data can reveal your strengths and weaknesses…

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