6 Innovative Tech Startups Set On Improving Athletic Performance

Odds are, if you grew up playing sports, you heard lots of talk about hustle, grind, and “rubbing some dirt on it.” The common thread between these three phrases is that, if an athlete simply works harder, they’ll become better. While no athlete will ever discount the value of hard work and perseverance in training, high level athletes know that excelling at their craft requires more than gritty buzzwords. “Train smarter, not harder,” might be a phrase that comes to mind, but in reality, driven athletes will learn to both train smarter as well as harder. As these athletes strive…

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