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When pitching, think of the letter W – and other oddly effective tips to win a startup competition


Everyone who’s ever given a talk on stage remembers the feeling afterward: you’re happy it’s over, you think you did OK – but to be honest, you have no real recollection of what was said. “Many people describe pitching as an out-of-body experience,” says pitch trainer David Beckett, a Brit who’s based in Amsterdam. Beckett coached over 500 startups and authored several books on public speaking, such as Three Minute Presentation. That feeling of being disconnected from your body while delivering a pitch is the result of an adrenaline rush, explains Beckett. The good news: it takes about 60 seconds…

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