Sorry, Blue Apron: Amazon is already selling its own meal kits

The nightmare scenario that's dogged Blue Apron's stock ever since its muted IPO is here: Amazon is trying its hand at selling its own meal kits.

An Amazon-branded selection of DIY gourmet dishes with pre-packaged ingredients is already available through the company's grocery service, AmazonFresh, in certain markets, GeekWire first reported. 

Rumors that such a service was in the works had sent Blue Apron's already-struggling stock spiraling more than 10 percent on Monday. As of Tuesday morning, it was down another 4 percent.

Amazon's foray into the category doesn't exactly come as a surprise; the company previously filed a trademark application for "prepared food kits" in the first week of July. The threat was compounded by news of Amazon's $13.7 billion acquisition of Whole Foods last month. Read more...

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