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Ubisoft's 'Starlink' sounded like the worst idea at E3, but we were all wrong

Mimi Sabreena 3:51:00 AM Pilihan Editor

I can safely say I'm a Starlink: Battle for Atlas believer now.

It took a minute. The game's E3 2017 announcement left me with one thought: What are you thinking, Ubisoft? Starlink, in case you hadn't heard, falls under the "toys-to-life" banner, alongside games like Skylanders, Lego Dimensions, and the now-defunct Disney Infinity.

That genre feels like an unsafe bet in 2017. Disney spelled out the risk last year with Infinity's cancellation. Bob Iger, CEO, explained that toys-to-life carry "substantially more risk, particularly when it comes to manufacturing and managing the toy inventory." Read more...

More about Entertainment, Gaming, Ubisoft, Starlink Battle For Atlas, and Entertainment

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