5 tips to help first-time users fall in love with your app

Take a moment to look at the home screen of your smartphone. How many of the apps there have been on your phone for more than three months? What about six months? A year? For whatever reason, it’s usually only a handful of apps that find a long-term home on the phones of most users. Working with Quettra in 2015, Andrew Chen found that the average app loses 77 percent of its users within three days. Localytics latest benchmarks show that this figure hasn’t improved much, sitting at 64 percent churn within the first 30 days. Users try out a…

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