Will big data change how you use social media?

For marketers and other companies that are heavily involved in data, keeping up with the latest trends is necessary to ensure maximum efficiency and profits. Big data is undoubtedly going to be a major point of focus in the coming years. Big data and social media are a match made in heaven for companies but what does that mean for the average consumer? What exactly is big data? Anyone who is confused by this term should simply look at the name for an answer. Big data is exactly what it sounds like: massive volumes of data. Businesses are concerned with…

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