5 tips for designing the perfect logo

We all know that branding is a vital part of any business. If it wasn’t, you wouldn’t have well-established brands spending many thousands of dollars each year promoting it, and protecting it. Branding improves recognition, establishes trust, and it represents you and your promise to customers. Your brand is made up of many components, but the one that is seen frequently is your logo — so you better make sure it’s good. We’ve come some way from the day’s when small businesses would slap together their own logo using Clipart in Microsoft Word and a free font. However, even though…

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