5 thing to keep in mind when choosing a business partner

In an era where many CMOs are focused on digital transformation, we’re often focused on the tools, processes and technology that can help us succeed in creating the omnichannel strategies that drive revenue (and other jargon). But there’s another important area to focus on: Your partners – the people and companies that you choose to help you on the path to transformation. The businesses we choose to team up with have a direct impact on the success of our journey, including the vendors we choose for internal tools and those we endorse publicly as valued partners. As someone with decades…

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