3 reasons why top-down approach to product strategy are a bad idea

Many of the tech companies I’ve worked for have employed a top-down approach to product strategy. This typically entails a small number of leaders within the organization — usually from the C-suite — dictating the entire product roadmap. While a top-down approach is definitely better than no plan at all, it doesn’t always lead to long-term success. There are many risks associated with this strategy — here are three to watch out for and a few tips for avoiding those pitfalls: 1. Getting distracted by shiny objects Pivoting too quickly to pursue new ideas at the expense of core business…

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