Bad design isn’t just ugly — it’s expensive

Badly drawn, derivative, and forgettable logos. Poorly designed websites and mobile apps. Formulaic products with no flair or originality. If you’re a business, bad design hurts — from uninspiring packaging to interchangeable ads that don’t differentiate you from the competition. The truth of the matter is that design is an integral aspect of your business — inextricable from revenue and profit considerations. Though bad design affects your business in myriad ways, let’s focus on brand, customer experience, and return-on-investment. Brand Brand is your identity, reputation, and persona, all rolled into one. The best, most effective branding will distinguish you from…

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