Connected, engaged, but often overlooked: The US hispanic market

As the CEO of a media incubator, I’m proud to have publications across the world, from the U.S. to Latin America and Europe. Getting insight into these communities, and seeing just how engaged separate readerships are in different parts of the world, has become a source for learning. As an example, one could assume — especially when dealing with startup and business publications — that people who read a Colombian-based tech and startup publication would predominantly live in Colombia, or perhaps its neighboring countries. However one thing that surprised me is that in many cases, more than half of visitors…

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