How brick-and-mortar retailers can fight Amazon’s new patent

Ask any retailer and they’ll tell you that the bane of their existence is a consumer turning to their cellphone and using Amazon to read reviews and price compare products while in-store. They hate it; I mean, wouldn’t you? Imagine you were on a date and your potential suitor decided to open Tinder and start swiping during dinner! With this already a significant challenge facing brick-and-mortar retailers, Amazon has recently upped the ante by securing a defensive patent that is going to change the way we do WiFi-based price comparisons.   This patent details a mechanism whereby retailers can intercept…

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