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Facebook Watch is the ultimate test for social TV


The concept of ‘social TV’ first came to widespread prominence in 2010 as people embraced sharing their wild and wonderful opinions about TV experiences on social media. That same year, MIT Technology Review named the phenomenon in its top ten ‘breakthrough technologies’. Fast forward to 2017 and social TV is taking on a much different meaning, especially in light of the marquee launch of Facebook’s new platform for TV shows, Watch. While Amazon and Netflix have invested heavily to become some of the biggest TV makers in the business, without having a traditional terrestrial channel, Facebook is, in contrast, trying…

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