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3 predictions about the future of voice assistant apps in 2018


Remember when you first starting using mobile apps around 2008? I know I do; I recall how the idea of pressing little iPhone icons for breaking news, emails, shopping needs, and restaurant searches seemed exotic and revolutionary, but it quickly became “the new normal.” I was a product manager back then and found the potential marketing capabilities of these apps to be fascinating. Fast-forward to the present, and like mobile apps in ‘08, voice assistants now are creating new ways for brands to interact with consumers. And by looking back at the evolution of mobile, I believe that we can…

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