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Top alternative forms of experiential marketing that drive engagement

Mimi Sabreena 4:06:00 PM Pilihan Editor

Generation Y is unique in many ways, including the fact that they’re choosing to invest in experiences over things. Instead of buying fancy cars and homes as soon as they get their first big payday, millennials invest in vacations, weekends at music festivals, and other adventures. For businesses interested in engaging this valuable demographic, this trend brings great marketing opportunities. Chief Marketing Officers (CMOs) realize that consumers in their 20s and 30s want to leave the house and truly experience life. This is much more than attending parties and conventions, though. It’s about finding interesting ways to draw in those…

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